Economic Analysis of Orange Fruit Marketing in Nsukka Agricultural Zone of Enugu State

Abstract

The study economically analyzed marketing of orange fruit in Nsukka Agricultural Zone of Enugu State Nigeria. A combination of purpose and multistage random sampling techniques were used to select 96 respondents for the study. Structured questionnaire was used to collect data. Statistical tools such as mean frequency, tables, percentages, marketing margin and efficiency were used to analyze the data. Findings showed a marketing margin of N40,759.40 (25%) and marketing efficiency of 1.34 for 1000kg of sweet oranges marketed by week, revealing a wide gap in prize between wholesalers and retailers. Producer-wholesalerretailer- consumer channel was predominately used in marketing. Also high transport cost and poor storage facilities were the constraints in the study area. It was recommended that government should employ efforts in providing storage facilities and good roads for efficient marketing among others.